BizReport : November 21, 2007 Archive

November 21, 2007 Archive

Research | November 21, 2007

More shoppers go online for holiday season

‘Tis the season for holiday spending surveys, so here’s some recent consumer-spending data as presented by brand loyalty specialists, Brand Keys. >>

Advertising | November 21, 2007

15 million log on to BiggerBoat's ad network

Biggerboat.com has launched a vertical advertising network geared solely to the entertainment sector. The network is said to better connect advertisers with consumers. >>

Research | November 21, 2007

Forecast: Online real estate ads to reach $3.5 billion by 2012

It will not be a watershed increase, but the real estate advertising market is expected to show strong growth online through 2012. According to a forecast from Borrell Associates, online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. >>

E-commerce | November 21, 2007

Convenience leads shoppers online

There is another reason e-tailers should make online shopping simple: the consumer. According to a new report from Nielsen//Netratings, shoppers turn to online venues for convenience. If an online retailer makes it simple to buy, then, consumers should return time and again. >>

Advertising | November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad. >>