BizReport : November 20, 2007 Archive

November 20, 2007 Archive

Research | November 20, 2007

Newspaper print ad spend down

Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America. >>

Advertising | November 20, 2007

AOL offers video ticker ads

Looking for alternative to pre-roll ads on video platforms, AOL is launching a video ticker. The ticker is a graphic banner ad that is placed directly into online video content. The solution will be displayed while the video clip is streaming but will not interfere with the video itself. >>

E-commerce | November 20, 2007

Survey: Black Friday shoppers will spend more green

With only three days until Black Friday, many retailers and e-tailers are ramping up their efforts to draw in consumers. There is a good reason for that: according to a recent poll from Maritz Research consumers will spend a lot of money this Black Friday. >>

Search Marketing | November 20, 2007

Nielsen, Hitwise show Google in the driver's seat

Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October. >>

E-commerce | November 20, 2007

PayPal expands reach with MasterCard

E-retailers who do not offer PayPal as a payment option may benefit from a new virtual card being released by the online payment service. >>

Trends & Ideas | November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year. >>