November 18, 2007 Archive

Research | November 18, 2007

Consumers more confident shopping online

The number of people preferring to shop online rose from June to October this year, according to the latest results from the IMRG’s e-customer service index (e-CSI). >>

Email Marketing | November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

Research | November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups. >>

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