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BizReport : November 16, 2007 Archive

November 16, 2007 Archive

Advertising | November 16, 2007

Survey: Advertisers must increase new media budgets

Advertisers are only slowly accepting new media. That is the indication from a new survey which states that 45% of marketers allocate only about 10% of their ad budgets to new media. >>

Advertising | November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase. >>

Ecommerce | November 16, 2007

"Black Friday" websites draw early attention

Traffic to Black Friday advertising website is increasing at a faster rate than it did in 2006. According to a report from Hitwise, traffic increased 52% year over year. >>