15 million log on to BiggerBoat's ad network

Biggerboat.com has launched a vertical advertising network geared solely to the entertainment sector. The network is said to better connect advertisers with consumers.

by Kristina Knight

According to the company, 15 million users logged on to a network of entertainment websites which are serviced by Biggerboat's vertical ad network.

"At the core of AdMatch is a sophisticated entertainment recommendation engine that combines advanced algorithms with an expansive database of over 15 million entertainment properties. Coupled with detailed demographic and psychographic profiles, AdMatch automatically extends the reach of your campaign while preserving targeting accuracy," was written on the company website.

Using their AdMatch platform, ads are targeted beside or within content - movies, music, television shows, games and celebrity sites - that is closely matched with that particular brand.

"We can target fans of a particular musician or film star or target by an entire genre such as classical music," said Adam Lilling, CEO and Co-Founder of Biggerboat.com (via MediaPost). "We can even reach those who have played or downloaded a certain song."

Being able to target brands to specific content on a website could be a huge benefit for advertisers. For example, if a user searches for news on pop star Justin Timberlake, the results from Biggerboat.com could include information from Timberlake's record label, ecommerce sites carrying his latest CD or memorabilia from a concert or fan event. This kind of contextual targeting a growing in popularity, with many researchers finding that contextual advertising - advertising to consumers based on specific information - is the best way for advertisers to reach in-market consumers.