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BizReport : November 14, 2007 Archive

November 14, 2007 Archive

Advertising | November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

Research | November 14, 2007

Toys made in China off Christmas shopping lists’s latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product’s country of manufacture. >>

Advertising | November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers. >>

Research | November 14, 2007

Few web marketing campaigns meet launch deadlines

A recent survey of 120 senior marketing decision makers in the U.S. found that getting Internet marketing campaigns launched on time isn’t an easy feat. >>

Search Marketing | November 14, 2007

Paid search may benefit financial sector

Marketers in the financial sector may benefit from paid search campaign according to a recent report from Compete, Inc. According to the report, search query volume for some financial terms saw great increases from August to September 2007. >>

Ecommerce | November 14, 2007

Gift cards are increasingly popular among Hispanics

E-tailers offering gift cards will likely see strong business this holiday season. According to recent reports, consumers expect to spend more on gift cards over the 2007 holiday season than in 2006. One report suggests that Hispanic consumers spend the most on gift cards. >>

Research | November 14, 2007

British SMEs underutilize Internet

Despite reports predicting the U.K. to be Europe’s most lucrative online market by 2011, many SMEs still don’t understand the power of the Internet and some aren’t even connected. >>

Ecommerce | November 14, 2007

European holiday spend will grow fastest online

In the UK, France and Germany, total spending during the upcoming holiday season will show a slight increase. However, according to a recent survey by comScore, online spending will show much stronger growth. >>