Pay per click search engine and Internet advertising business ABCSearch today announced a search-distribution deal with Yahoo. The alignment will give Yahoo advertisers better access to various markets. >>

Advertising | November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus. >>

Trends & Ideas | November 12, 2007

Google upgrades AdWords to offer "placement" targeting

Forget about just targeting a specific website for online ads. An upgrade from Google will allow AdWords advertisers to target specific content within a website. >>

Search Marketing | November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by 2011, will continue to draw heavily on paid search and display ads. >>

Advertising | November 12, 2007

Radio is reaching out through the web

Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. >>

Research | November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. >>

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