BizReport : November 8, 2007 Archive

November 8, 2007 Archive

Research | November 08, 2007

Youngsters use social networks to communicate

More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures. >>

Blogs & Content | November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Research | November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn. >>

Research | November 08, 2007

comScore: Russia fastest growing online population

Online marketers may want to pay a bit more attention to the fast-growing Russian online population. According to a recent report from comScore, Russians are logging on to the Internet faster than any other European population. >>

Viral Marketing | November 08, 2007

Break.com offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored. >>

E-commerce | November 08, 2007

US shoppers turn to comparison shopping engines

Rather than solely relying on an online ad campaign, e-tailers may benefit this holiday shopping season from comparison shopping engine results. According to a new report from Hitwise, traffic to comparison shopping engines increased 13% year over year. >>