BizReport : November 7, 2007 Archive

November 7, 2007 Archive

Research | November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites. >>

Research | November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer? >>

E-commerce | November 07, 2007

NRF forecasts modest holiday shopping growth

Consumers plan to spend more this holiday season than in 2006, but they won't break any banks. According to the holiday forecast from the National Retail Federation (NRF) holiday sales will gain only about 4%. >>

Mobile Marketing | November 07, 2007

Study: Mobile users want better 'Net access

It's all about the phone for mobile users - as long as that phone has mobile Internet access. According to a recent study from the Kelsey Group and research partner Constat, nearly half of mobile users are looking for better online access with their next phone purchase. >>

Advertising | November 07, 2007

Growing number of merchants choose PPC

Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the merchants surveyed have been using PPC ad platforms for three or more years. >>

Research | November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study. >>