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BizReport : November 2, 2007 Archive

November 2, 2007 Archive

Advertising | November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising. >>

Research | November 02, 2007

Internet users reading less print

Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results. >>

Research | November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag. >>

Research | November 02, 2007

Group calls behavioral profiling "invasive"

In an effort to change the way some advertisers obtain information about users, the Center for Digital Democracy (CDD) and the US Public Interest Research Group (US PRIG) have sent a supplemental filing to the Federal Trade Commission citing privacy invasions. The two groups contend that privacy polices about what information will be collected and how said information will be used are not enough. >>

Mobile Marketing | November 02, 2007

Opus forecasts mobile ad revenue to reach $5 billion

A recent report from Opus Research indicates a bright future for mobile advertising. According to the report mobile advertising revenue will reach $5 billion by 2012. In 2007 mobile ad revenue is expected to reach more than $106 million. >>