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BizReport : November 2, 2007 Archive
November 2, 2007 Archive
Advertising | November 02, 2007
Specific Media plans to expand beyond display ads
Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising. >>
Research | November 02, 2007
Internet users reading less print
Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results. >>
Research | November 02, 2007
Audiences increase but revenue slows for newspapers
Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag. >>
Research | November 02, 2007
Group calls behavioral profiling "invasive"
In an effort to change the way some advertisers obtain information about users, the Center for Digital Democracy (CDD) and the US Public Interest Research Group (US PRIG) have sent a supplemental filing to the Federal Trade Commission citing privacy invasions. The two groups contend that privacy polices about what information will be collected and how said information will be used are not enough. >>
Mobile Marketing | November 02, 2007
Opus forecasts mobile ad revenue to reach $5 billion
A recent report from Opus Research indicates a bright future for mobile advertising. According to the report mobile advertising revenue will reach $5 billion by 2012. In 2007 mobile ad revenue is expected to reach more than $106 million. >>
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
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