BizReport : November 2007 Archive

November 2007 Archive

Research | November 30, 2007

comScore: UGC reviews impact purchasing decisions

All advertisers really need to pay attention to what is being said about their products online. According to a new comScore report nearly one-quarter of consumers are willing to pay more for products or services which garner good online reviews. >>

Blogs & Content | November 30, 2007

Adobe to launch ads in PDF files

A new ad platform is currently in Beta testing by Adobe and Yahoo which could change the way PDF publishers earn revenue. The platform would allow advertisements to be shown in Adobe's PDF file format. The opt-in service would host contextually targeted ads within the documents. >>

Trends & Ideas | November 30, 2007

Report: Online marketing trends include 1:1 contact

Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>

Research | November 29, 2007

Business strategy should include engagement

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. >>

Research | November 29, 2007

Product videos increase purchase satisfaction

If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present. >>

E-commerce | November 29, 2007

Shoppers: online hubs lack "experience"

Online shopping hubs may be missing out on a large chunk of revenue this holiday season. According to a recent study from Future Now, e-tailers are focusing too much on innovation instead of focusing on the customer experience. >>

Advertising | November 29, 2007

Eyeblaster offers 60 ad-enabled games

Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled. >>

Viral Marketing | November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>

Trends & Ideas | November 29, 2007

Monetize PDF content with CPC ads

Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content. >>

Trends & Ideas | November 28, 2007

Which books are marketing executives reading?

Recent research from Anderson Analytics threw up some interesting facts and figures about what members of the Marketing Executives Networking Group (MENG) perceive to be the current buzzwords and marketing trends. >>

Research | November 28, 2007

Online shopping 'down under'

Australian’s may not have to worry about avoiding bad weather when it comes to Christmas shopping, but many do shop online and for the same reasons as shoppers the world over. >>

Research | November 28, 2007

Cyber Monday madness maims website response

Cyber Monday madness may have pulled in record sales and traffic figures, but it put enormous strain on some of the Internet’s well-known vendors, causing response times to slow and payment systems to malfunction. >>

Loyalty Marketing | November 28, 2007

Nine ways to increase customer loyalty

Customer care, reward programs and regular communications do help gain your customer’s loyalty, but they aren’t the be all and end all. >>

E-commerce | November 28, 2007

Google upgrades checkout in time for holiday shopping season

Just in time for the holiday shopping season, Google has upgraded its checkout system and added perks for users. The upgrade centers around organizing and tracking online buys; in addition the checkout is offering buyer perks like free shipping and even frequent flyer miles for users. >>

E-commerce | November 28, 2007

Online shopping increases 20% Thanksgiving Day

Black Friday was a good shopping day in the US for online retailers, but Thanksgiving may have been the best shopping day - at least so far - this holiday shopping season. According to metrics firm Hitwise, Thanksgiving day saw a 20% year over year increase in online shopping. >>

Research | November 28, 2007

Study: Engagement determines rich media ad performance

Advertisers have long assumed that the message is the most important part of any ad campaign. However, it may not be what your ad is saying that determines how a user responds. According to a recent study by Jupiter Research, how your ad delivers its message is more apt to determine overall performance. >>

Research | November 27, 2007

Study: Product tours increase sales conversion rates

A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates. >>

E-commerce | November 27, 2007

Mercedes-Benz embraces rich media

Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented. >>

E-commerce | November 26, 2007

"Black Friday" strong for American e-tailers

Consumers aren't waiting until the last minute to try online shopping this year. According to online metrics firm comScore, e-tailers saw an increase in shoppers - and spending - on Black Friday 2007 compared to Black Friday 2006. >>

Trends & Ideas | November 26, 2007

CCC, Newstex partner to license rights to blogs

A recent agreement between Newstex, an online aggregator service and the Copyright Clearance Center (CCC) could change the way consumers - and advertisers - look at blogs. The partnership would allow content creators to easily copyright their blogs, making the blog more valuable. >>

Social Marketing | November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>

Research | November 26, 2007

Americans have more discretionary income

According to a recent survey from The Conference Board, more Americans have discretionary income this year than in 2002. Does that mean marketers will have a banner holiday season? >>

Research | November 26, 2007

British consumers front of Christmas queues

Consumers in the U.K have already started their online Christmas shopping and traffic is up on October, according to a recent survey from comScore. >>

Research | November 25, 2007

African Americans online

After non-Hispanic whites, African Americans are the second-largest minority market in the U.S. However, according to a recent report by eMarketer, there remains a digital divide when it comes to African Americans logging on. >>

E-commerce | November 23, 2007

Online shoppers active on Gray Thursday

Not content with waiting for Black Friday to get their bank account back in credit, more and more online businesses are pushing for Thanksgiving Day sales. >>

Email Marketing | November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>

Research | November 23, 2007

Are widgets the future for online marketers?

At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. >>

E-commerce | November 23, 2007

comScore shows an early surge in holiday shopping

Online shoppers in the US haven't been waiting until Black Friday to shop for holiday gifts. Metrics firm comScore shows an early surge in holiday shopping as more consumers try to beat the holiday rush. >>

Trends & Ideas | November 23, 2007

Q4 Sales offers transition information on consumers

Can past consumer behavior predict future consumer behavior? The short answer is yes and it seems to have been proven with the increasing number of targeting methods based on prior actions taken online. >>

Advertising | November 22, 2007

Babycenter.com launches new parenting network

BabyCenter.com has expanded its suite of advertising solutions to include a plethora of leading parenting voices by partnering with Federated Media Publishing Inc. >>

Research | November 21, 2007

More shoppers go online for holiday season

‘Tis the season for holiday spending surveys, so here’s some recent consumer-spending data as presented by brand loyalty specialists, Brand Keys. >>

Advertising | November 21, 2007

15 million log on to BiggerBoat's ad network

Biggerboat.com has launched a vertical advertising network geared solely to the entertainment sector. The network is said to better connect advertisers with consumers. >>

Research | November 21, 2007

Forecast: Online real estate ads to reach $3.5 billion by 2012

It will not be a watershed increase, but the real estate advertising market is expected to show strong growth online through 2012. According to a forecast from Borrell Associates, online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. >>

E-commerce | November 21, 2007

Convenience leads shoppers online

There is another reason e-tailers should make online shopping simple: the consumer. According to a new report from Nielsen//Netratings, shoppers turn to online venues for convenience. If an online retailer makes it simple to buy, then, consumers should return time and again. >>

Advertising | November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad. >>

Research | November 20, 2007

Newspaper print ad spend down

Online ad spend continues to rise in the face of falling offline print ad spending, reports the Newspaper Association of America. >>

Advertising | November 20, 2007

AOL offers video ticker ads

Looking for alternative to pre-roll ads on video platforms, AOL is launching a video ticker. The ticker is a graphic banner ad that is placed directly into online video content. The solution will be displayed while the video clip is streaming but will not interfere with the video itself. >>

E-commerce | November 20, 2007

Survey: Black Friday shoppers will spend more green

With only three days until Black Friday, many retailers and e-tailers are ramping up their efforts to draw in consumers. There is a good reason for that: according to a recent poll from Maritz Research consumers will spend a lot of money this Black Friday. >>

Search Marketing | November 20, 2007

Nielsen, Hitwise show Google in the driver's seat

Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October. >>

E-commerce | November 20, 2007

PayPal expands reach with MasterCard

E-retailers who do not offer PayPal as a payment option may benefit from a new virtual card being released by the online payment service. >>

Trends & Ideas | November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year. >>

Research | November 19, 2007

Optimize websites for choosy Christmas shoppers

Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy. >>

Viral Marketing | November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online video once each week. >>

Research | November 19, 2007

Teens research online, buy offline

Online marketers may be missing the boat with the teen set. According to a recent study from the Online Testing eXchange and eCrush, teens aren't buying online. >>

Mobile Marketing | November 19, 2007

M:Metrics to track mobile ads

Marketers looking for top of the line research for mobile campaigns will likely be interested in a new offering from M:Metrics. The mobile research firm is set to begin tracking mobile display ads. >>

Research | November 18, 2007

Consumers more confident shopping online

The number of people preferring to shop online rose from June to October this year, according to the latest results from the IMRG’s e-customer service index (e-CSI). >>

Email Marketing | November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

Research | November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups. >>

Advertising | November 16, 2007

Survey: Advertisers must increase new media budgets

Advertisers are only slowly accepting new media. That is the indication from a new survey which states that 45% of marketers allocate only about 10% of their ad budgets to new media. >>

Advertising | November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase. >>

E-commerce | November 16, 2007

"Black Friday" websites draw early attention

Traffic to Black Friday advertising website is increasing at a faster rate than it did in 2006. According to a report from Hitwise, traffic increased 52% year over year. >>

Mobile Marketing | November 15, 2007

Marketers should engage mobiles to reach Gen-Y

Online marketers don't need to employ fancy flash-based ads or invest huge portions of their budgets in social networks to attract a younger user base. They simply need to engage the mobile audience. That is the recommendation from a recent study from InsightExpress. >>

Social Marketing | November 15, 2007

Facebook shows 125% growth year over year

MySpace may be the grandfather of all social networks, but another social platform is catching up fast. According to new research from Nielsen//Netratings, Facebook posted the largest growth year over year for October. >>

Research | November 15, 2007

Canadians turn to Internet for careers

There is an interesting new poll from Ipsos Reid that indicates more and more Canadians are turning to the Internet to promote their careers. According to the poll about half of all Canadians say they have or intend to use the Internet to further their career aspirations. >>

Advertising | November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

Research | November 14, 2007

Toys made in China off Christmas shopping lists

PriceGrabber.com’s latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product’s country of manufacture. >>

Advertising | November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers. >>

Research | November 14, 2007

Few web marketing campaigns meet launch deadlines

A recent survey of 120 senior marketing decision makers in the U.S. found that getting Internet marketing campaigns launched on time isn’t an easy feat. >>

Search Marketing | November 14, 2007

Paid search may benefit financial sector

Marketers in the financial sector may benefit from paid search campaign according to a recent report from Compete, Inc. According to the report, search query volume for some financial terms saw great increases from August to September 2007. >>

E-commerce | November 14, 2007

Gift cards are increasingly popular among Hispanics

E-tailers offering gift cards will likely see strong business this holiday season. According to recent reports, consumers expect to spend more on gift cards over the 2007 holiday season than in 2006. One report suggests that Hispanic consumers spend the most on gift cards. >>

Research | November 14, 2007

British SMEs underutilize Internet

Despite reports predicting the U.K. to be Europe’s most lucrative online market by 2011, many SMEs still don’t understand the power of the Internet and some aren’t even connected. >>

E-commerce | November 14, 2007

European holiday spend will grow fastest online

In the UK, France and Germany, total spending during the upcoming holiday season will show a slight increase. However, according to a recent survey by comScore, online spending will show much stronger growth. >>

Social Marketing | November 13, 2007

The rise of the social researcher

A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper – the Social Researcher. >>

Research | November 13, 2007

Report: Consumers buy from like-minded companies

It may pay to tell consumers a bit about your company. According to the inaugural BBMG Consumer Conscious Report nearly 90% of American consumers are more likely to buy products from socially conscious companies. >>

Trends & Ideas | November 13, 2007

Hispanic ad network launched

In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network. >>

Advertising | November 13, 2007

Study: Auto marketers should target lifestyle hubs

A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online categories. >>

Research | November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Research | November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

Advertising | November 12, 2007

Fifth largest newspaper in U.S. joins Yahoo

The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies. >>

Social Marketing | November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy? >>

Search Marketing | November 12, 2007

ABCSearch inks deal with Yahoo

Pay per click search engine and Internet advertising business ABCSearch today announced a search-distribution deal with Yahoo. The alignment will give Yahoo advertisers better access to various markets. >>

Advertising | November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus. >>

Trends & Ideas | November 12, 2007

Google upgrades AdWords to offer "placement" targeting

Forget about just targeting a specific website for online ads. An upgrade from Google will allow AdWords advertisers to target specific content within a website. >>

Search Marketing | November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by 2011, will continue to draw heavily on paid search and display ads. >>

Advertising | November 12, 2007

Radio is reaching out through the web

Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. >>

Research | November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. >>

Social Marketing | November 09, 2007

Social networks trusted, visits rising

A couple of years ago, visits to social networking and media sharing websites were random and infrequent. Today they are becoming regular haunts. >>

E-commerce | November 09, 2007

Report: shopping heats up in European regions

September may be two and a half months from Christmas but that didn't keep shoppers away from their favorite etailing hubs. According to recent reports from comScore, ecommerce sites saw seasonal increases in traffic as shoppers headed back to school and began thinking about the upcoming holiday season. >>

Research | November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay relevant with advertisers and with consumers. >>

Mobile Marketing | November 09, 2007

Analysts suggest mobile isn't quite ready for prime dollars

Mobile is growing very quickly but some analysts suggest that, though the future is bright, the present forms for mobile marketing aren't ready. According to a recent eMarketer report, mobile brand advertisers may outnumber the mobile advertising opportunities. >>

Research | November 08, 2007

Youngsters use social networks to communicate

More and more Internet users in the U.K. are choosing to communicate via social networks instead of webmail, according to recently released Hitwise figures. >>

Blogs & Content | November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Research | November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn. >>

Research | November 08, 2007

comScore: Russia fastest growing online population

Online marketers may want to pay a bit more attention to the fast-growing Russian online population. According to a recent report from comScore, Russians are logging on to the Internet faster than any other European population. >>

Viral Marketing | November 08, 2007

Break.com offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored. >>

E-commerce | November 08, 2007

US shoppers turn to comparison shopping engines

Rather than solely relying on an online ad campaign, e-tailers may benefit this holiday shopping season from comparison shopping engine results. According to a new report from Hitwise, traffic to comparison shopping engines increased 13% year over year. >>

Research | November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites. >>

Research | November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer? >>

E-commerce | November 07, 2007

NRF forecasts modest holiday shopping growth

Consumers plan to spend more this holiday season than in 2006, but they won't break any banks. According to the holiday forecast from the National Retail Federation (NRF) holiday sales will gain only about 4%. >>

Mobile Marketing | November 07, 2007

Study: Mobile users want better 'Net access

It's all about the phone for mobile users - as long as that phone has mobile Internet access. According to a recent study from the Kelsey Group and research partner Constat, nearly half of mobile users are looking for better online access with their next phone purchase. >>

Advertising | November 07, 2007

Growing number of merchants choose PPC

Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the merchants surveyed have been using PPC ad platforms for three or more years. >>

Research | November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study. >>

Research | November 06, 2007

Number of American Internet users continues to rise

In the last seven years the number of American adults on the Internet has grown substantially, with a 10 percent increase in the past twelve months. >>

Social Marketing | November 06, 2007

Advertisers target online influencers, conversations

The online advertising industry’s first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech. >>

Advertising | November 06, 2007

Report: Consumers want facts about products

Don't dazzle them with shiny pictures or funky music. According to a recent report from GfK Starch, content is king in more than the social realm. Users want strong content - facts and figures - in their ads, too. >>

Mobile Marketing | November 06, 2007

In-call ad platform launched

Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but the platform is said to take a different approach than other in-call ad platforms. >>

Research | November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. >>

Social Marketing | November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Social Marketing | November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members. >>

E-commerce | November 05, 2007

Youth to spend 10% more this holiday season

E-tailers may want to pay a bit more attention to the youth market in this upcoming holiday shopping season, and they shouldn't wait until the last minute. That is because according to a report from Youth Trends, youths will spend about 10% more this holiday season than in 2006. >>

Social Marketing | November 05, 2007

Facebook to unveil shopping service to its network

Users log on to social networks to make friends. Now those connections could impact how an etailer or product will fair online. That is because Facebook is set to unveil a shopping tab within its social network that would allow users to share product information and where they purchased products within the network. >>

E-commerce | November 05, 2007

Channel Intelligence, Shopping.com team for better user experience

For shoppers, finding the right product at the right time online can be an exercise in frustration. Items may be sold out, websites may be hard to navigate and a myriad of other problems may arise. Channel Intelligence and Shopping.com are teaming up to help shoppers better navigate the web, which could lead to better revenues for ecommerce hubs. >>

Research | November 05, 2007

Surveys put gift cards top of gift lists

A couple of recent surveys indicate that gift cards will be the favorite choice for consumers and retailers alike. >>

Search Marketing | November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars. >>

Advertising | November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising. >>

Research | November 02, 2007

Internet users reading less print

Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results. >>

Research | November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag. >>

Research | November 02, 2007

Group calls behavioral profiling "invasive"

In an effort to change the way some advertisers obtain information about users, the Center for Digital Democracy (CDD) and the US Public Interest Research Group (US PRIG) have sent a supplemental filing to the Federal Trade Commission citing privacy invasions. The two groups contend that privacy polices about what information will be collected and how said information will be used are not enough. >>

Mobile Marketing | November 02, 2007

Opus forecasts mobile ad revenue to reach $5 billion

A recent report from Opus Research indicates a bright future for mobile advertising. According to the report mobile advertising revenue will reach $5 billion by 2012. In 2007 mobile ad revenue is expected to reach more than $106 million. >>

Research | November 01, 2007

Study: Showing in context ads more efficient

A new study is out that indicates advertising in context is much more efficient than showing ads out of context. According to the Online Testing eXchance ads that are contextually relevant to the content on a webpage outperform ads that are not relevant. >>

Research | November 01, 2007

IAC reports 7% YoY growth rate for Q3

Third quarter earnings reports are in and IAC is reporting a strong showing with a reported $1.5 billion in revenue. That is a 7% increase in revenue over Q3 2006. >>

Social Marketing | November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga. >>

Social Marketing | November 01, 2007

Social marketing will outpace traditional ads by 2012

Here is another reason to invest in social media and conversational marketing: according to a recent study by TWI Surveys, Inc., social marketing efforts will outpace traditional marketing by 2012. >>

Social Marketing | November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Advertising | November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. >>