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BizReport : Email Marketing : October 11, 2007

Three words your email subject lines should not contain

Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of.

by Helen Leggatt

mailchimp%20logo.gifOver 200 million emails were analyzed as part of a study, by MailChimp, of its customers’ email campaigns. The email marketing firm discovered that recipients treated new emails as “guilty until proven innocent” and that the content of the subject line plays a big part in whether it is opened or ignored

Three more words have been identified, as follows:

Help – most readers did not respond to this word because, they speculate, of its association with scams, for instance the Nigerian emails.

Reminder – it would appear this term is too vague and that recipients prefer to be given a more specific subject line that gives a hint as to what it contains.

% off – this overtly commercial phrase is perceived by many as the lead-in to a sleazy offer.

SubscriberMail previously identified many other words that they recommend should be avoided.

Tags: deliverability, email marketing, subject line

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