Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : October 16, 2007
Ten tips to highlight holiday gifting features and services
A timely and informative report by the e-tailing group gathers together advice and case studies to help e-tailers boost sales in an environment of slowing growth for holiday retail.
One particular area highlighted in Lauren Freedman and Lynn Pregont’s report for the e-tailing group and MarketLive, was that of increasing the visibility of gifting. In other words, festooning websites for the holiday season and drawing attention to services such as seasonal delivery offers and gift certificates.
The report, "Ten Tactics, for 10% in Ten Weeks: The E-Holiday Countdown Calendar", contains a list of 10 ways to highlight gifting features and services, as follows:
1. Dress up navigation buttons for the festive season.
2. Emphasize customer service countdown and free shipping on homepage.
3. Include gifting on every search landing page.
4. Include gift services on category pages.
5. Feature shipping information on product pages.
6. Use the shopping cart to up- and cross-sell.
7. Promote gift certificates at every opportunity.
8. Reinforce details on seasonal sales in confirmation emails.
9. Collate gifting and merchandising services, such as “buy two get one free”, on one easy-to-find webpage.
10. Include gift-related messaging in all email communications throughout the holiday season.
Several example websites are provided, and are worth perusing, including ShopNBC.com and Zappos.com.
Tags: e-tailing group, gifting, holiday season, website design
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.