News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Social networking sites hard to monetize
Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates.
Almost three quarters (72 percent) of 18-25 year old users of social networking sites would discontinue using a site if a fee of just $2 was introduced, found the study titled “Digital Media Habits II”.
What consumers say and what they actually do aren’t always the same. For some, the websites are a second life and I would imagine it would take a hefty charge for them to abandon their daily habit and hundreds of online friends.
Forty percent said they would stop using the site if advertising was too heavy, posing a problem for site owners as this is currently the only way of monetizing social networking.
Apart from users aversion to intrusive advertising and subscription fees, social networking sites tend to attract a broad range of demographics making it harder to sell to advertisers. "Sites aren't able to sell a hodgepodge mix of consumers for very much," said John Barrett, director of research at Parks Associates.
"It's one size fits nobody."
- Study: Mobile video a compliment to TV
- Mobile sites leaving customers hungry
- Survey: Most create videos as keepsakes
- Ad RoundUp: Ecommerce deployments key in on data
- Online and mobile shopping experience still failing to meet consumer expectations
- Which products have the highest online browse-to-buy correlation?
- Millennials: Speed and high-quality images the difference between bounce or buy on mobile
- Smartphone shopping up but revenue remains low
Featured White Papers
- 7 ways the mobile consumer changes everything infographic
Download the infographic "7 Ways the Mobile Consumer Changes Everything" to learn how to optimize your web content for mobile,...
- Re-Engineer Your Business For Mobile Moments
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts...