Report: 60% of mobile audience is under 35

According to the report just over 65% of the user-base for mobile platforms is between 18 and 34 years of age. That is one of the most desirable marketing demographics. What is most interesting about the report, though, is that researchers found that targeting a specific demographic is likely to result in a higher-than-average demographic showing.

For example, the report found that several sites which target African-Americans have audiences made up of more than 50% of the demographic targeted; comparatively, only about 6% of the general mobile audience was found to be of African-American heritage. Similar results were found with mobile sites targeting females (60% female on-site vs. 40% female in general) and Hispanics (35% vs. 18.5%)

“Brand advertisers can now reach their target audience on mobile phones using sophisticated demographic targeting,” said Omar Hamoui, CEO, AdMob. “By working with M:Metrics and leveraging our vast network audience across the site, carrier and handset level, we now enable advertisers to target their buys in ways that they have come to expect with traditional web advertising. Most importantly, they can reach their audience on the mobile web with scale.”

Tags: mobile advertising, mobile demographics