Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : October 16, 2007
Q3 ad spending on Yahoo higher than Google
A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend.
While Google remains way ahead in terms of audience share, Yahoo has been slowly catching up the search engine behemoth, perhaps partly as a result of the revenues generated by their most recent acquisitions.
RBC and SearchIgnite’s joint white paper, entitled “Summer Heats up Yahoo”, found that advertisers increased their spending on Google by just 0.8 percent from Q2 to Q3, whereas their spending on Yahoo increased by 7.8 percent over the same period.
"The data suggests that Yahoo's platform improvements are taking hold at some level,” said Jordan Rohan, managing director and Internet analyst at RBC Capital Markets. “This news should be encouraging to marketers hoping for a more balanced competitive landscape in the paid search space."
Tags: advertising spend, Google, search advertising, Yahoo
Subscribe to BizReport
Latest Headlines
- British online luxury shoppers resilient in face of credit crunch
- New platform could boost newspaper ad ROI
- Tech gift-guide combines advertising with reviews
- Coupons, Inc, Money Mailer partner to take coupons mobile
- MySpace launches MyAds
- Holiday email campaigns begin earlier
- Google iPhone ads in beta
- Adgooroo: More search marketers turn to LiveSearch
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.