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BizReport : Advertising archives : October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works.

by Kristina Knight

According to the company website, "We provide advertisers with the opportunity to only display their advertisements on content that is most relevant to the product they are selling. With ADSDAQ, ads are placed on the most contextually relevant pages."

By advertising in context, advertisers are assured that users on those pages will be interested in what they have to sell. For example, users looking for a recipe on Mexican food on a specific cooking website would be shown ads for products that help in creating an authentic Mexican meal - fajita plates, tortilla warmers and the like - rather than seeing ads for cookware better suited to making Asian cuisine.

With 94 online properties signing on with ADSDAQ in the last 60 days, the ad exchange's reach has grown by 83% over August 2006 numbers. More uniques are also finding their way to ADSDAQ; there has been a 91% increase in uniques. Meanwhile total impressions have grown 127% to reach 5 billion impressions total.

Tags: contextual advertising, contextual targeting, online advertising

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