BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising : October 05, 2007

Online ads reach $10 billion for first-half of '07

The first half of 2007 has seen a huge increase in online advertising revenue according to a report from the IAB. The report indicates that a higher percentage of ad dollars is landing online rather than traditional media, a change forecasters have been predicting for months.

by Kristina Knight

iab.jpgFor the first six months of the year, online ad revenues increase by 27% to reach $10 billion. The first quarter saw revenues reach $5 billion and in Q2 hit $5.1 billion. Much of that revenue was built from search marketing efforts.

"This is the year that all the major agencies and media companies said, 'Digital transformation is our No. 1 priority' as well," said Randall Rothenberg, president and CEO of IAB.

Search accounted for 41% of the online ad spend while banner and display ads accounted for 21% and classified ads captured 17% of the spend. Classified ads actually saw a drop in the amount of money spent in that category; the ad dollars taken from classifieds were likely pushed into search marketing, as that category saw an increase in spending. Banner/display ads remained steady.

Lead generation revenue accounted for about 8% of the ad spend in both the first and second quarters.

The report was conducted by PricewaterhouseCoopers for the IAB.

Tags: advertising revenue, online advertising

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.

http://www.bizreport.com/2007/10/online_ads_reach_10_billion_for_firsthalf_of_07.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.