NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports.

by Kristina Knight

“Marketers and business owners are in dire need of affordable but reliable data that provides a realistic context of where the marketplace is today – to better manage their advertising and product development initiatives,” said Josh Crandall, managing director of Media-Screen LLC, the parent of NetPop.

Rather than users purchasing large research reports for large sums of money, NetPop offers specific data for a single monthly fee, a much more affordable option for some smaller companies. The on-demand service allows online marketers access to the latest metrics as they need them, and because the data is offered piece-meal, advertisers can choose which data is most relevant for their decision making process.

The research and metrics offered are developed from studies with more than 4,000 users who are members of online research panels and are over the age of 13. Researchers use the Start Rate Sampling Methodology to select users to participate in the surveys. The company includes the most recent consumer behavior for the United States and China for 2007. The surveys will be updated on a yearly basis.