Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : October 17, 2007
LBS services account for 51% of mobile revenue
It isn't social networking and it isn't text message ads. According to the latest information from Telephia, location based services (LBS) are the leader for revenue from downloadable mobile applications. LBS services accounted for 51% of the $118 million mobile ad dollars during Q2 2007.
Location based services help users find information, friends and business locations and can include community areas and personal organizational tools.
According to the report 13 million mobile users downloaded a mobile application to their phone during Q2.
"There are hurdles that LBS publishers face, most notably the relatively low incidence of application downloads when compared to other mobile data activity. Many consumers may not realize the utility of a navigation application on their mobile phone until they use it," said David Gill, Director of Mobile Media, Telephia.
The report also found that there is still room to grow in the LBS department. According to the report LBS services have only penetrated about 5% of the market whereas games, ringtones and SMS have penetrated about 13% of the market. LBS is more expensive than other mobile applications. On average, LBS applications cost about $9.23 per month for a mobile users but pictures, sports information and weather applications cost only about $5.41 per user.
Tags: LBS services, mobile marketing
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.