Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : October 24, 2007
Will Facebook's upcoming announcement trump Google's?
Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers.
Reports from September suggest that, on November 5 this year, Google will make an announcement regarding the “opening-out” of its platform. By announcing a new set of APIs, Google will enable developers to leverage Google’s social graph data , initially across services such as iGoogle and Orkut.
“Google’s goal - to fight Facebook by being even more open than the Facebook Platform. If Facebook is 98% open , Google wants to be 100%,” writes Michael Arrington at TechCrunch.
This week, reports have been circulating that Facebook will also make a major announcement, on November 6, the day after Google. An article on AdAge.com suggests that Facebook could be looking to their users’ voluntarily-provided information to target them even when they’re not on the site.
All eyes and ears will be trained on the two companies at the AdTech event in New York which is running at the time the announcements are due.
Tags: API, Facebook, Google, online advertising, social network
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.