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BizReport : E-commerce : October 24, 2007
Hitwise: Summer retail traffic increased 10%
If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months.
August saw the largest increase in traffic YoY, showing an 11% increase over August 2006. July saw traffic increase 10% and looking ahead to the fall, September showed also showed a good traffic boost (15% YoY). This traffic trend is increasingly important for etailers as we head into the holiday shopping season.
“The healthy increase in visits to the retail category this year versus last is an indicator that we will be seeing a strong showing for online retail in the fourth quarter,” said Bill Tancer, General Manager of Global Research at Hitwise.
The top etailing websites visited will come as no surprise to most marketers. Amazon.com was the most visited with an 11% market share of visitors, followed by WalMart.com (5% market share) and Target.com (4.8% market share). Half.com was also in the top five most visited retailer sites with a 4.45% market share as was Dell.com with a 3% market share.
The heavy traffic season for online shoppers will begin in just over a month.
Tags: ecommerce, online retail, online shopping
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