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BizReport : Research archives : October 31, 2007

Google ad revenue outstrips ITV1

Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company.

by Helen Leggatt

Last year, Google’s advertising revenue came to more than that of Channel 4, the second largest commercial television company in the U.K.

This year, Google’s advertising revenue for Q3 has outstripped the U.K.’s leading commercial television company, ITV1, with $659 million and $680 million respectively, according to analysis carried out for The Times. That’s with the huge rise in advertising ITV1 benefited from due to the Rugby World Cup taken in to account.

However, Google isn’t expected to surpass ITV1’s revenues for the entire year and ITV1 was ahead in Q1 and Q2. In fact, The Times’ analysis projects Google’s 2007 ad revenues to be one million less than ITV1’s $2.7 billion.

When digital channels and other interests are taken in to account the gap widens, with ITV’s yearly ad revenue expected to reach $2.9 billion.

Tags: advertising revenue, commercial television, online advertising, U.K

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