Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : October 31, 2007
Google ad revenue outstrips ITV1
Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company.
Last year, Google’s advertising revenue came to more than that of Channel 4, the second largest commercial television company in the U.K.
This year, Google’s advertising revenue for Q3 has outstripped the U.K.’s leading commercial television company, ITV1, with $659 million and $680 million respectively, according to analysis carried out for The Times. That’s with the huge rise in advertising ITV1 benefited from due to the Rugby World Cup taken in to account.
However, Google isn’t expected to surpass ITV1’s revenues for the entire year and ITV1 was ahead in Q1 and Q2. In fact, The Times’ analysis projects Google’s 2007 ad revenues to be one million less than ITV1’s $2.7 billion.
When digital channels and other interests are taken in to account the gap widens, with ITV’s yearly ad revenue expected to reach $2.9 billion.
Tags: advertising revenue, commercial television, online advertising, U.K
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.