Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : October 18, 2007
DoubleClick and Visible World ink video ad deal
DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads.
The deal will see DoubleClick incorporating Visible World’s video targeting tools to enable the creation of dynamic and customized online video messages.
Over 200 advertisers are already able to deliver relevant messages to the right demographic at the optimum time using Visible World’s “IntelliSpot”. The tool assembles various audio, video and graphic segments into a single spot.
"Historically we've been focused on TV and launched our broadband product two months ago, and this is a significant advancement beyond that," said Andy Sheldon, vice president of broadband and wireless at Visible World.
"The reason why we're extending this into broadband is that our advertisers are becoming more sophisticated about cross-media marketing. They are reaching out across multiple media with multiple messages. The ability of those advertisers to manage a campaign across a single dashboard is a significant step forward."
Tags: DoubleClick, Dynamic Video, online video, targeted advertising, Visible World
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.