Compete: Google's video market share closes on 50%

Smaller video platforms can't seem to catch up with the monster that is Google/YouTube. According to a recent report from Compete, Inc., in August Google's market share for the online video market reached 48.8%.

by Kristina Knight

Google/YouTube pulled in 49.2 million users who accounted for just over 223 million visits. MySpace was Google's closest competitor with a 10.8% market share. Yahoo (10.3% market share), AOL (7.8% market share) and MSN (6.6% market share) rounded out the top five.

For the first time urban music video site Blastro arrived in the top twenty with 3.7 million users and a 1.3% market share. They displaced competitor Veoh by increasing visits by 36%. Though Veoh dropped in the rankings, marketers should not count the platform out.

According to Competes research, Veoh has engagement numbers that are similar to video giant YouTube. Veoh averaged 3.6 visits per users and 4.8 pageviews per visit. That places them just behind Google's YouTube platform which pulled in 4.6 visits per visitor and just under 4 pageviews per visit.

Consumers continue to adopt online video at a fast pace. Late this summer, comScore released a study that revealed US consumers consumed about three hours of online video in July. Researchers also found that three in four online US adults watched at least one online video clip.