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BizReport : Research archives : October 10, 2007

Baidu and NHN enter global search top five

Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity.

by Helen Leggatt

baidu%20logo.gifAround 750 million people, or 95 percent of the global Internet audience, conducted 61 billion searches in August this year. Every minute, 1.4 million searches are conducted across the globe. The majority, 60 percent, are done via Google, according to findings of comScore’s new qSearch 2.0 service, higher than Google’s 50 percent share of U.S. search.

However, China’s Baidu has made it in to the top five, coming in third with 3.3 billion searches after Yahoo’s 8.5 billion. Korea’s NHN was fifth with 2 billion, behind Microsoft’s 2.2 billion.

"Seeing Asian search engines like China's and (South) Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon," said Bob Ivins, comScore’s vice president of international markets. "The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale."

Tags: China, global, Google, internet search, Korea, search engine

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