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BizReport : Advertising : October 01, 2007


AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium.

by Helen Leggatt

youtube%20logo.jpgAccording to a post on the renowned ProBlogger website, YouTube is testing Google AdSense ads within online video.

The ads will be delivered on custom players only. They can be targeted by category or contextually and the players customized to fit the site branding. The user-experience is not compromised as the ads are shown outside of the video window.

The YouTube advice page advises publishers that the new AdSense for YouTube ads will “Bring users to your site more often and keep them there longer with highly revelant, frequently refreshed video from popular content providers.”






Tags: AdSense, Google, online video, YouTube








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