BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising : October 18, 2007


ADSDAQ opens to all online publishers

Small publishers now have the chance to make a big impact with online advertising. ContextWeb's ADSDAQ ad exchange has been opened for use by all publishers.

by Kristina Knight

The contextual ad exchange allows advertisers to choose their own CPM rate and allows even small publishers the ability to list their ad inventory quickly and easily.

"We provide advertisers with the opportunity to only display their advertisements on content that is most relevant to the product they are selling. With ADSDAQ, ads are placed on the most contextually relevant pages," was written on the company website.

The move is good news for small publishers who advertise to a niche audience of content or blog readers. By utilizing the ad exchange, advertisers may be able to reach a larger audience with their inventory.

"It’s no secret that smaller sites and blogs are attracting interest from both Internet users and brand advertisers,” says Anand Subramanian, CEO of ContextWeb, Inc. “The ADSDAQ exchange offers large and small premium content sites to brand advertisers who want brand safe access to customers at significant scale.”

Research from Media Screen indicates that users are slightly more interested in products and brands seen advertised on small sites (42%) - a niche content site or personal blog - than on large, high-trafficked sites (38%).

Several online properties have already signed on with the ad network. Since August of 2006 ADSDAQ has seen growth of 83% with a 91% increase in unique visitors. The total impressions served has reached 5 billion, growth of 127%.

Tags: advertising network, online advertising

Comments (2)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Comments

ADSDAQ is definitely something we're considering for our business and in the traditional CPM model makes more sense for building a brand than the pay-per-click marketing that most of us have gotten so caught up in. Here's to leveling the playing field again!

Posted by: Mr RV Cover on October 19, 2007 21:00

20prc fill rate and 3usd CPM, I love it :)

Posted by: Aion on February 3, 2008 16:36

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2007/10/adsdaq_opens_to_all_online_publishers.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.