AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes.

by Kristina Knight

“In the past, only major advertisers had the resources to invest upfront in new creative and do the continuous testing required for efficient, effective online display campaigns,” said Aaron Finn, CEO and co-founder of AdReady. “We intend to level the playing field -- to provide advertisers of all sizes with creative that will deliver immediate results and the tools required to tailor and refine campaigns based on real-time market feedback.”

The platform, which has been beta testing since January, allows marketers to track ads across the big three platforms: Google's AdSense network, Yahoo's RightMedia Exchange and AOL's Advertising.com network). Marketers can create the ads from ready-made creations in the AdReady network free of charge.

For small-and-mid-size companies this is a huge development. Hiring an advertising agency to create ads can cost thousands of dollars. By offering ads for free, AdReady is leveling the playing field between smaller and larger businesses because small companies no longer have to focus on the cost-effective search realm. Advertisers can plan and execute a display ad campaign for about $100.