BizReport : October 30, 2007 Archive

October 30, 2007 Archive

Research | October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011. >>

Social Marketing | October 30, 2007

AdBrite to sell ads on Facebook apps

Microsoft may have the exclusive when it comes to display advertising on Facebook, but application developers on the social network can choose to accept ads or sponsorships from whoever they like. >>

Research | October 30, 2007

Report: 60% of mobile audience is under 35

Knowing the user-base is half the battle when it comes to online advertising. A recent report from M:Metrics and AdMob sheds light on the base of users on mobile platforms. >>

Research | October 30, 2007

Business travel will drive rate increases for travel industry

Online marketers may want to pay more attention to the business traveler in 2008. According to the recent Global Business Travel Forecast from American Express, business travel needs will surpass the supply, driving rate increases in all sectors. >>

E-commerce | October 30, 2007

Online holiday shopping may exceed $33 billion

Marketers may want to get those holiday campaigns ready early. According to a recent Forrester Research report, the online retail shopping spend will reach $33 billion in the US, an increase of more than 20% over 2006 holiday shopping revenue. >>