BizReport : October 29, 2007 Archive

October 29, 2007 Archive

Viral Marketing | October 29, 2007

Publisher uses viral marketing to promote new book

Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>

Research | October 29, 2007

Catalogs make a comeback

Catalogs are just as valid a marketing tool now as they were pre-Internet, according to a study by Shop.org, and many online retailers plan to use them during this holiday season. >>

Search Marketing | October 29, 2007

Not all countries go gaga for Google

While Google may be the dominant search engine in a majority of countries, many are developing their own search engines, and a few have managed to keep Google at bay. >>

E-commerce | October 29, 2007

comScore: Ecommerce grows 23% in Q3

Online shopping continued to show strong growth in the US during the third quarter. According to online metrics firm comScore, retail (non-travel) ecommerce showed 23% growth year-over-year (YoY) during Q3 2007 to reach more than $28 billion. >>

Research | October 29, 2007

Forrester: Online ad spend to hit $61 billion by 2012

Get ready for a surge in online advertising. That according to a recent Forrester Research report, which projects that online advertising dollars will reach $61 billion by 2012, a compound annual increase of 27% over the next five years. >>

Advertising | October 29, 2007

Outsell: digital to exceed print B2B revenues

For the first time in business-to-business (B2B) media, online and other digital revenues will be larger than print revenues. According to a recent report from Outsell Insights, in 2009, the change will occur with online avenues finally outreaching print for B2B marketers. >>