BizReport : October 25, 2007 Archive

October 25, 2007 Archive

Email Marketing | October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others. >>

Advertising | October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>

Advertising | October 25, 2007

Kontera launches ContentLink

Online ad platform Kontera has rolled out a new platform that will allow for regional targeting of in-text ads placed with their site. Marketers can now target by area code, city, state and even demographic area. >>

Advertising | October 25, 2007

IAB releases guidelines for gaming ad measurement

In-game and online game advertising is quickly growing in popularity with advertisers. Now the Interactive Advertising Bureau (IAB) has released guidelines for the measurement of gaming ads, making the trend even more feasible for marketers. >>

Mobile Marketing | October 25, 2007

CBS, Medio partner for search-enabled ads

Mobile marketers may get a boost from a new partnership between CBS Mobile Networks and mobile search and ad provider Medio to launch a platform offering search-enabled ads. The partnership is the first of its time and will basically give users the ability to more easily search and navigate the content on CBS mobile websites. >>

Research | October 25, 2007

Shipping promotions most popular with online retailers

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. >>