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BizReport : October 24, 2007 Archive

October 24, 2007 Archive

Research | October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Social Marketing | October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers. >>

Social Marketing | October 24, 2007

Report: Social networkers are shoppers, too

Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in August. >>

Ecommerce | October 24, 2007

Hitwise: Summer retail traffic increased 10%

If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months. >>

Research | October 24, 2007

Nielsen reports drop in ad impressions

From August to September, advertising impressions fell about 16% according to a recent report from Nielsen//Netratings. The falling impression rate was noted in all verticals except two: hardware/electronics and consumer goods. >>