BizReport : October 23, 2007 Archive

October 23, 2007 Archive

Search Marketing | October 23, 2007

Search proves good route for CPG marketers

Significant numbers of consumers use the Internet to search for consumer packaged goods, found a new collaborative study by comScore, Yahoo, Proctor & Gamble and the Search Engine Marketing Professional Organization (SEMPO). >>

Trends & Ideas | October 23, 2007

Bluepulse launches next-gen mobile social application

Forget about simply texting a meeting message. A new platform from Bluepulse, a mobile social messenger, will allow users to connect with known friends and groups and add to their friends and groups with the click of a button. >>

E-commerce | October 23, 2007

Hitwise to supply ecommerce data weekly

Hitwise has launched a new retail data center which will provide e-tailers with weekly updates on shopping trends. With the launch of the new data center, online marketers don't have to wait for monthly reports from metrics firms. >>

Research | October 23, 2007

Latitude Group lands in Deloitte's "Fast 50"

Search marketers in the UK may want to pay a bit more attention to the SEM specialist company Latitude Group. That is because for the first time the SEM business has made it into the Deloitte Technology Fast 50. >>

Email Marketing | October 23, 2007

Consumers remain concerned by security of email comms

Despite many in the U.S. being unable to do without email for communication, a new study has found that there remains a significant amount of concern over the prevalence of cyber-crime and spam. >>

Social Marketing | October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>