BizReport : October 19, 2007 Archive

October 19, 2007 Archive

Advertising | October 19, 2007

AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes. >>

Search Marketing | October 19, 2007

Study: Google's keyword feature better than Yahoo's

A recent study from Outsell, Inc. indicates that users may have more luck using Google's keyword search applications than those using Yahoo's. >>

Research | October 19, 2007

Should advertisers target online sports viewers?

To get the best ROI, advertisers must first know to whom their product or service will appeal. Studying the demographics of websites is a good way to begin getting this type of information but studying the overall demographic of a segment of the Internet is even better. One such segment is that of online sports viewers. >>

Research | October 19, 2007

Website usability slips for U.K. high street brands

Over half of the U.K.’s major high street brands are offering a poorer standard of online customer service, found usability consultancy Webcredible. >>

Social Marketing | October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>