BizReport : October 18, 2007 Archive

October 18, 2007 Archive

Research | October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Advertising | October 18, 2007

DoubleClick and Visible World ink video ad deal

DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads. >>

Social Marketing | October 18, 2007

Survey: Social Marketing spend to increase 88%

Marketers can look for an increased number of ad dollars going to social networks. That is the result from a new survey by Prospero Technologies. About 33% of those surveyed said they planned to increase spending on social network advertising in 2008. >>

Advertising | October 18, 2007

ADSDAQ opens to all online publishers

Small publishers now have the chance to make a big impact with online advertising. ContextWeb's ADSDAQ ad exchange has been opened for use by all publishers. >>

| October 18, 2007

Maven launches behaviorally targeted ad platform

Marketers interested in Internet television advertising may find that a new platform from Maven Networks is a good solution. The platform offers marketers the ability to behaviorally target ads served to Internet television viewers. >>

Email Marketing | October 18, 2007

Spam levels hit new high in Q3 2007

A record percentage of email messages were spam during Q3 2007, according to Commtouch’s recently released “Email Threats Trend Report”. >>