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BizReport : October 17, 2007 Archive

October 17, 2007 Archive

Research | October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Research | October 17, 2007

Half of leisure travelers book online

Online travel marketers need to pay attention to three distinct types of online travel booker, according to a recently released report from JupiterResearch. >>

Advertising | October 17, 2007

Hitwise launches an online targeting tool

Online marketers may get a better glimpse of the consumers logging on to their website with a new tool from Hitwise. The metrics firm has launched a new targeting tool which is said to give marketers behavioral and attitudinal information about users. >>

Mobile Marketing | October 17, 2007

LBS services account for 51% of mobile revenue

It isn't social networking and it isn't text message ads. According to the latest information from Telephia, location based services (LBS) are the leader for revenue from downloadable mobile applications. LBS services accounted for 51% of the $118 million mobile ad dollars during Q2 2007. >>

Research | October 17, 2007

Acxiom launches behavioral targeting platform

Chalk up another solution for advertisers interested in better targeting methods. Acxiom this week has launched a new behavioral targeting platform that goes beyond typical past behaviors. The suite also gives context to user clicks. >>