BizReport : October 16, 2007 Archive

October 16, 2007 Archive

Law & Regulation | October 16, 2007

U.K. e-business calls for tougher fraud penalties

Internet fraud is costing online business millions in lost revenue, and now U.K. e-tailers are calling on the government to issue tougher penalties to convicted cyber fraudsters. >>

E-commerce | October 16, 2007

Ten tips to highlight holiday gifting features and services

A timely and informative report by the e-tailing group gathers together advice and case studies to help e-tailers boost sales in an environment of slowing growth for holiday retail. >>

Research | October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines. >>

Research | October 16, 2007

NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports. >>

Search Marketing | October 16, 2007

YellowPages.com, Marchex to offer local search services

Look for another solution for local search endeavors. This week, YellowPages.com and Marchex, a local ad provider, announced plans for a multi-year partnership to offer local search services to advertisers. >>

Advertising | October 16, 2007

Two new metrics launched by Nielsen//Netratings

There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. >>

Search Marketing | October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend. >>