BizReport : October 15, 2007 Archive

October 15, 2007 Archive

Email Marketing | October 15, 2007

Online retailers improving welcome emails

When compared to last year, more online retailers are recognising the important of welcome emails and using them as a key marketing and relationship-building tool. >>

Mobile Marketing | October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Research | October 15, 2007

Study: 90% of marketers will increase digital spending

Marketers are turning to the digital marketplace in droves but many are unsure how to proceed with their online marketing endeavors. That, according to a new study from the Association of National Advertisers. The cross-industry study found that 90% of the 250 marketers interviewed plan to increase their digital advertising spend. >>

Advertising | October 15, 2007

Forecast: Online advertising to surpass $61 billion

Online publishers will help boost online advertising efforts past the $61 billion mark according to a recent forecast from Forrester Research. Social media will be a huge factor in online ad growth through 2012. >>

Research | October 15, 2007

Poll: Executives prefer print to online news

A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information. >>