October 12, 2007 Archive

Advertising | October 12, 2007

IGA to place ads directly into casual games

Casual gamers are likely to begin seeing in-game ads very soon. That is because IGA Worldwide, an in-game advertising firm, has partnered with Merscom, a publishers of several popular casual games such as Jewel Craft. >>

Search Marketing | October 12, 2007

Back to school boosts search numbers

The summer travel season is over and the holiday shopping season is yet to fully hit. Still, in September search outpaced previous records set by pulling in more than 7.5 billion search queries. >>

Mobile Marketing | October 12, 2007

Teens prefer connected mobiles

Cell phones could be the most popular gadget for the teen set. But, according to a new study from OTX Research, teens don't just want a new phone. They want a new phone that is connected. Text messaging, web-based applications, photo sharing and social networking are among the favorites of the teen populace. >>

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