BizReport : October 11, 2007 Archive

October 11, 2007 Archive

E-commerce | October 11, 2007

U.K. postal strikes threaten online business

The most severe postal strikes to hit the U.K in nearly two decades could spell disaster for many online companies as the holiday season looms. >>

Email Marketing | October 11, 2007

Three words your email subject lines should not contain

Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of. >>

Email Marketing | October 11, 2007

AOL inbox ranked hardest for marketers to penetrate

The best and the worst email services have been revealed in a new study by an online community for e-mail marketers, Dot Email. >>

Research | October 11, 2007

Major U.K. national newspapers see online growth

The Guardian remains the U.K.’s most popular online newspaper, but it’s by no means the fastest growing, according to Nielsen//NetRatings. >>

E-commerce | October 11, 2007

Ten ways to minimize shopping cart abandonment

The holiday season is just around the corner and web marketers need to ensure that their websites are prepared to maximize consumer experiences and keep them throughout the buying process. >>

Research | October 11, 2007

Online automobile buyers like images and video

A new study by CarGurus.com, an online automobile community, found that a picture is worth a thousand words when it comes to advertising autos on the web. The proliferation of broadband means many more consumers are able, and want, to view multi-media presentations and imagery. >>

Viral Marketing | October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites. >>

Mobile Marketing | October 11, 2007

Mobile campaign interest continues to grow

SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon. >>

Research | October 11, 2007

10 reasons advertisers should consider Boomers

It seems like more and more brands are interested in the large Baby Boomer generation based in the US. Why? Because many have disposable income, are interested in new technology and like to travel. Now there are ten new reasons to target Boomers. >>