BizReport : October 10, 2007 Archive

October 10, 2007 Archive

Research | October 10, 2007

Baidu and NHN enter global search top five

Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity. >>

Social Marketing | October 10, 2007

British heaviest social networking users in Europe

The British are the heaviest users of social networking sites in Europe, according to comScore. >>

Advertising | October 10, 2007

Sony announces new in-game ad business unit

Sony Computer Entertainment America has announced a new business unit dedicated to in-game advertising. >>

Research | October 10, 2007

Newspapers may get a boost from AdGet

With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue. >>

Advertising | October 10, 2007

New auction model launches for online advertisers

Add another online auction model for online advertisers. This week AdBidCentral, an auction marketplace, will launch, allowing advertisers and publishers to buy and sell ads online for current and future campaigns. >>

Mobile Marketing | October 10, 2007

Study: mobile ads directly impact brand favorability

According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand. >>