October 8, 2007 Archive

Social Marketing | October 08, 2007

Canadians grow social networking habits

Advertisers should not forget about social marketing in Canada. According to a new study about 37% of Canadians with Internet connections have a visited a social networking website. >>

Research | October 08, 2007

Survey: Americans can live without mobiles

Results from the latest American Pulse survey from BIGresearch may come as a surprise to advertisers. According to the survey, parents say they know their kids best, they can survive without a mobile and would be great candidates for the reality hit "Survivor". >>

Advertising | October 08, 2007

Forecast: Ad lag will continue for the news industry

With circulation on the downslide for newspapers and fewer viewers tuning in for the nightly news, forecasters are predicting that ad revenue will continue to fall for the news industry. The ad decline will lead to an overall revenue decline according to a new forecast from Outsell Insights. >>

Research | October 08, 2007

Advertisers need better ROI measurement from agencies

The biggest challenge facing online advertisers and their agencies is the measurement of return on investment, according to a recent report by JupiterResearch. >>

Research | October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>

Research | October 08, 2007

Online credit card fraud continues to rise

While credit card fraud in the UK has decreased, CNP fraud has risen considerably, according to figures recently released by the Association of Payment Clearing Services (APACS). >>

Social Marketing | October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>

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