BizReport : October 4, 2007 Archive

October 4, 2007 Archive

Email Marketing | October 04, 2007

Improve email marketing by centralizing control

New research shows that, while the use of email marketing is increasing, many businesses lack the control and analysis required to make the most of their marketing strategies. >>

Research | October 04, 2007

Local media more trusted both on- and offline

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. >>

Advertising | October 04, 2007

Microsoft to dominate online advertising?

Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. >>

Blogs & Content | October 04, 2007

Test program allows users to buy from within ads

A new platform from Chitika, the leading blogger-driven merchandising/shopping network, could change the way online retailers approach advertising. Their platform would allow users a more interactive ad which could greatly increase the conversion rate of online ads. >>

Mobile Marketing | October 04, 2007

Study: Consumers don't go mobile with Web 2.0

Before putting all the aspects of Web 2.0 into mobile campaigns, marketers should pay attention to a recent study from Avenue A|Razorfish. According to the study consumers love web 2.0 but so far haven't begun incorporating Web 2.0 into their online mobile habits enough to make advertising Web 2.0 on mobiles effective. >>

Search Marketing | October 04, 2007

Search marketers can self-assess with comScore's new feature

Seeing the ROI of a search marketing campaign is a huge help for marketers but that is only half the battle for search marketers. Comparing one campaign with another, similar campaign from a different marketer could increase ROI even more because marketers will be able to see how their campaigns rate with other campaigns. >>