BizReport : October 2, 2007 Archive

October 2, 2007 Archive

Research | October 02, 2007

British online ad spend keeps on rising

British advertisers continue to increase their online spend and, according to recent figures released by the Interactive Advertising Bureau, the trend shows no sign of levelling out. >>

Social Marketing | October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>

E-commerce | October 02, 2007

Study: Smart shoppers push etailers to improve

Forget about online shoppers being ignorant to the ways of Web 2.0. According to a recent Shop.org study, today's online shoppers are also early technology adopters - and if merchant sites aren't up to date the shoppers may stay away. >>

Advertising | October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works. >>

Social Marketing | October 02, 2007

Do social networks hurt brand image?

At least one major corporation thinks social marketing efforts could hurt the brand image, and is proceeding with a lot of caution toward social marketing. >>