BizReport : October 1, 2007 Archive

October 1, 2007 Archive

Research | October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers. >>

Advertising | October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium. >>

Email Marketing | October 01, 2007

Welcome emails - first impressions count

Are your welcome emails doing their job properly and in a timely manner? The findings of a recent study by the Email Experience Council suggest that more attention to detail is needed if email marketers are to create a good first impression. >>

E-commerce | October 01, 2007

US ecommerce sales see a 6% spike in Q2

There were no major holidays and it was a bit early to be planning for a summer vacation. Still, Q2 was a good quarter for e-tailers and merchant websites in the US. According to a recent report from the US Census Bureau, ecommerce sales saw a 6% spike over Q1. >>

Trends & Ideas | October 01, 2007

CPA vs. CPC: Which Is Better?

With a recent survey from Quidco pointing out that consumers are not hitting comparison shopping engines as they have in the past, marketers have wondered if that also spells the end of the cost-per-click advertising model. >>

Research | October 01, 2007

DMA: Multichannel ads should be transparent

According to a recent study from the Direct Marketing Association, consumers want multichannel advertising campaigns to be transparent. This is a change for merchants, who in the past felt that Internet pricing and promoting should be different from brick-and-mortar models. >>