BizReport : October 2007 Archive

October 2007 Archive

Research | October 31, 2007

Google ad revenue outstrips ITV1

Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company. >>

Advertising | October 31, 2007

eXelate offers targeting exchange

Advertising exchanges are nothing new in the online marketing world, but a new service from eXelate is a little different. Rather than offering ads, they are offering delayed ads. >>

Advertising | October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. >>

Research | October 31, 2007

Hitwise tool separates new from old visitors

There is another tool in the vistor-metric toolbox. This time metrics firm Hitwise has gotten in to the act, offering a new report that will separate New from Returning website visitors. >>

Advertising | October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. >>

Research | October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011. >>

Social Marketing | October 30, 2007

AdBrite to sell ads on Facebook apps

Microsoft may have the exclusive when it comes to display advertising on Facebook, but application developers on the social network can choose to accept ads or sponsorships from whoever they like. >>

Research | October 30, 2007

Report: 60% of mobile audience is under 35

Knowing the user-base is half the battle when it comes to online advertising. A recent report from M:Metrics and AdMob sheds light on the base of users on mobile platforms. >>

Research | October 30, 2007

Business travel will drive rate increases for travel industry

Online marketers may want to pay more attention to the business traveler in 2008. According to the recent Global Business Travel Forecast from American Express, business travel needs will surpass the supply, driving rate increases in all sectors. >>

E-commerce | October 30, 2007

Online holiday shopping may exceed $33 billion

Marketers may want to get those holiday campaigns ready early. According to a recent Forrester Research report, the online retail shopping spend will reach $33 billion in the US, an increase of more than 20% over 2006 holiday shopping revenue. >>

Viral Marketing | October 29, 2007

Publisher uses viral marketing to promote new book

Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>

Research | October 29, 2007

Catalogs make a comeback

Catalogs are just as valid a marketing tool now as they were pre-Internet, according to a study by Shop.org, and many online retailers plan to use them during this holiday season. >>

Search Marketing | October 29, 2007

Not all countries go gaga for Google

While Google may be the dominant search engine in a majority of countries, many are developing their own search engines, and a few have managed to keep Google at bay. >>

E-commerce | October 29, 2007

comScore: Ecommerce grows 23% in Q3

Online shopping continued to show strong growth in the US during the third quarter. According to online metrics firm comScore, retail (non-travel) ecommerce showed 23% growth year-over-year (YoY) during Q3 2007 to reach more than $28 billion. >>

Research | October 29, 2007

Forrester: Online ad spend to hit $61 billion by 2012

Get ready for a surge in online advertising. That according to a recent Forrester Research report, which projects that online advertising dollars will reach $61 billion by 2012, a compound annual increase of 27% over the next five years. >>

Advertising | October 29, 2007

Outsell: digital to exceed print B2B revenues

For the first time in business-to-business (B2B) media, online and other digital revenues will be larger than print revenues. According to a recent report from Outsell Insights, in 2009, the change will occur with online avenues finally outreaching print for B2B marketers. >>

Research | October 26, 2007

Social networkers and technology

A new report from Ipsos Insight reveals the make-up of a social networker in relation to technology ownership, digital entertainment, mobile and social networking. >>

Email Marketing | October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive. >>

Research | October 26, 2007

Compete: iPhone is changing online shopping

The iPhone is having an interesting effect on online behaviors, from shopping to interaction. According to a recent report from Compete, Inc., indicates that iPhone users are less likely to cross-shop for other phones and are more likely to be technologically savvy. >>

Email Marketing | October 26, 2007

How to improve email open rates

With more reports indicating that email open rates and click-through rates continue to drop, SubscriberMail has come up with a few guidelines that could help increase the open rates of your email campaigns. >>

Mobile Marketing | October 26, 2007

M:Metrics: mobile video audience to increase 8%

Mobile video could be the next rage among consumers according to a recent M:Metrics report. Researchers found that the first eight months of 2007 saw viral video increase 36%. >>

Email Marketing | October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others. >>

Advertising | October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>

Advertising | October 25, 2007

Kontera launches ContentLink

Online ad platform Kontera has rolled out a new platform that will allow for regional targeting of in-text ads placed with their site. Marketers can now target by area code, city, state and even demographic area. >>

Advertising | October 25, 2007

IAB releases guidelines for gaming ad measurement

In-game and online game advertising is quickly growing in popularity with advertisers. Now the Interactive Advertising Bureau (IAB) has released guidelines for the measurement of gaming ads, making the trend even more feasible for marketers. >>

Mobile Marketing | October 25, 2007

CBS, Medio partner for search-enabled ads

Mobile marketers may get a boost from a new partnership between CBS Mobile Networks and mobile search and ad provider Medio to launch a platform offering search-enabled ads. The partnership is the first of its time and will basically give users the ability to more easily search and navigate the content on CBS mobile websites. >>

Research | October 25, 2007

Shipping promotions most popular with online retailers

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. >>

Research | October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Social Marketing | October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers. >>

Social Marketing | October 24, 2007

Report: Social networkers are shoppers, too

Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in August. >>

E-commerce | October 24, 2007

Hitwise: Summer retail traffic increased 10%

If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months. >>

Research | October 24, 2007

Nielsen reports drop in ad impressions

From August to September, advertising impressions fell about 16% according to a recent report from Nielsen//Netratings. The falling impression rate was noted in all verticals except two: hardware/electronics and consumer goods. >>

Search Marketing | October 23, 2007

Search proves good route for CPG marketers

Significant numbers of consumers use the Internet to search for consumer packaged goods, found a new collaborative study by comScore, Yahoo, Proctor & Gamble and the Search Engine Marketing Professional Organization (SEMPO). >>

Trends & Ideas | October 23, 2007

Bluepulse launches next-gen mobile social application

Forget about simply texting a meeting message. A new platform from Bluepulse, a mobile social messenger, will allow users to connect with known friends and groups and add to their friends and groups with the click of a button. >>

E-commerce | October 23, 2007

Hitwise to supply ecommerce data weekly

Hitwise has launched a new retail data center which will provide e-tailers with weekly updates on shopping trends. With the launch of the new data center, online marketers don't have to wait for monthly reports from metrics firms. >>

Research | October 23, 2007

Latitude Group lands in Deloitte's "Fast 50"

Search marketers in the UK may want to pay a bit more attention to the SEM specialist company Latitude Group. That is because for the first time the SEM business has made it into the Deloitte Technology Fast 50. >>

Email Marketing | October 23, 2007

Consumers remain concerned by security of email comms

Despite many in the U.S. being unable to do without email for communication, a new study has found that there remains a significant amount of concern over the prevalence of cyber-crime and spam. >>

Social Marketing | October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Search Marketing | October 22, 2007

Google gives webmasters more control over Sitelinks

Google Sitelinks, first officially introduced in September last year, have recently been updated to contain more links and to give webmasters more control over which links are displayed. >>

Search Marketing | October 22, 2007

ClickForensics: Click fraud reaches 16%

It seems that click fraud rates cannot be stopped. The latest research from ClickForensics indicates that click fraud rose just under 3% from Q3 2006, reaching 16.2% overall. Q3 2006 saw click fraud numbers reach 13.8%. >>

Research | October 22, 2007

Dow Jones credits web for Q3 earnings increases

It wasn't just consumers that helped Dow Jones increase Q3 revenues. According to the company, the Internet was a huge factor in Q3 revenues, thanks to online advertising. Dow Jones saw revenue increase 19% in Q3 to reach $493.3 million. >>

Search Marketing | October 22, 2007

Hitwise, Nielsen rank Google #1 for searches

Both Hitwise and Nielsen//Netratings have released search rankings for September, 2007, and both have Google leading the pack - once again. According to Nielsen//Netratings Google's search engine captured 54% of the search share. >>

Advertising | October 19, 2007

AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes. >>

Search Marketing | October 19, 2007

Study: Google's keyword feature better than Yahoo's

A recent study from Outsell, Inc. indicates that users may have more luck using Google's keyword search applications than those using Yahoo's. >>

Research | October 19, 2007

Should advertisers target online sports viewers?

To get the best ROI, advertisers must first know to whom their product or service will appeal. Studying the demographics of websites is a good way to begin getting this type of information but studying the overall demographic of a segment of the Internet is even better. One such segment is that of online sports viewers. >>

Research | October 19, 2007

Website usability slips for U.K. high street brands

Over half of the U.K.’s major high street brands are offering a poorer standard of online customer service, found usability consultancy Webcredible. >>

Social Marketing | October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>

Research | October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Advertising | October 18, 2007

DoubleClick and Visible World ink video ad deal

DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads. >>

Social Marketing | October 18, 2007

Survey: Social Marketing spend to increase 88%

Marketers can look for an increased number of ad dollars going to social networks. That is the result from a new survey by Prospero Technologies. About 33% of those surveyed said they planned to increase spending on social network advertising in 2008. >>

Advertising | October 18, 2007

ADSDAQ opens to all online publishers

Small publishers now have the chance to make a big impact with online advertising. ContextWeb's ADSDAQ ad exchange has been opened for use by all publishers. >>

| October 18, 2007

Maven launches behaviorally targeted ad platform

Marketers interested in Internet television advertising may find that a new platform from Maven Networks is a good solution. The platform offers marketers the ability to behaviorally target ads served to Internet television viewers. >>

Email Marketing | October 18, 2007

Spam levels hit new high in Q3 2007

A record percentage of email messages were spam during Q3 2007, according to Commtouch’s recently released “Email Threats Trend Report”. >>

Research | October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Research | October 17, 2007

Half of leisure travelers book online

Online travel marketers need to pay attention to three distinct types of online travel booker, according to a recently released report from JupiterResearch. >>

Advertising | October 17, 2007

Hitwise launches an online targeting tool

Online marketers may get a better glimpse of the consumers logging on to their website with a new tool from Hitwise. The metrics firm has launched a new targeting tool which is said to give marketers behavioral and attitudinal information about users. >>

Mobile Marketing | October 17, 2007

LBS services account for 51% of mobile revenue

It isn't social networking and it isn't text message ads. According to the latest information from Telephia, location based services (LBS) are the leader for revenue from downloadable mobile applications. LBS services accounted for 51% of the $118 million mobile ad dollars during Q2 2007. >>

Research | October 17, 2007

Acxiom launches behavioral targeting platform

Chalk up another solution for advertisers interested in better targeting methods. Acxiom this week has launched a new behavioral targeting platform that goes beyond typical past behaviors. The suite also gives context to user clicks. >>

Law & Regulation | October 16, 2007

U.K. e-business calls for tougher fraud penalties

Internet fraud is costing online business millions in lost revenue, and now U.K. e-tailers are calling on the government to issue tougher penalties to convicted cyber fraudsters. >>

E-commerce | October 16, 2007

Ten tips to highlight holiday gifting features and services

A timely and informative report by the e-tailing group gathers together advice and case studies to help e-tailers boost sales in an environment of slowing growth for holiday retail. >>

Research | October 16, 2007

Online automobile buying process overwhelms users

The online automobile buying process is overwhelming U.S. consumers, causing many to abandon their searches after spending many frustrating hours on the big search engines. >>

Research | October 16, 2007

NetPop gives marketers specific metrics

Advertisers who want more bang for their buck - or more specific information rather than traditional research reports - may like a new research service called NetPop. The service allows users to purchase specific information rather than large research reports. >>

Search Marketing | October 16, 2007

YellowPages.com, Marchex to offer local search services

Look for another solution for local search endeavors. This week, YellowPages.com and Marchex, a local ad provider, announced plans for a multi-year partnership to offer local search services to advertisers. >>

Advertising | October 16, 2007

Two new metrics launched by Nielsen//Netratings

There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. >>

Search Marketing | October 16, 2007

Q3 ad spending on Yahoo higher than Google

A joint white paper, from RBC Capital Markets and search ad technology company SearchIgnite, has shown Yahoo to be making gains during Q3 both in share of search ad impressions and media spend. >>

Email Marketing | October 15, 2007

Online retailers improving welcome emails

When compared to last year, more online retailers are recognising the important of welcome emails and using them as a key marketing and relationship-building tool. >>

Mobile Marketing | October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Research | October 15, 2007

Study: 90% of marketers will increase digital spending

Marketers are turning to the digital marketplace in droves but many are unsure how to proceed with their online marketing endeavors. That, according to a new study from the Association of National Advertisers. The cross-industry study found that 90% of the 250 marketers interviewed plan to increase their digital advertising spend. >>

Advertising | October 15, 2007

Forecast: Online advertising to surpass $61 billion

Online publishers will help boost online advertising efforts past the $61 billion mark according to a recent forecast from Forrester Research. Social media will be a huge factor in online ad growth through 2012. >>

Research | October 15, 2007

Poll: Executives prefer print to online news

A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information. >>

Advertising | October 12, 2007

IGA to place ads directly into casual games

Casual gamers are likely to begin seeing in-game ads very soon. That is because IGA Worldwide, an in-game advertising firm, has partnered with Merscom, a publishers of several popular casual games such as Jewel Craft. >>

Search Marketing | October 12, 2007

Back to school boosts search numbers

The summer travel season is over and the holiday shopping season is yet to fully hit. Still, in September search outpaced previous records set by pulling in more than 7.5 billion search queries. >>

Mobile Marketing | October 12, 2007

Teens prefer connected mobiles

Cell phones could be the most popular gadget for the teen set. But, according to a new study from OTX Research, teens don't just want a new phone. They want a new phone that is connected. Text messaging, web-based applications, photo sharing and social networking are among the favorites of the teen populace. >>

E-commerce | October 11, 2007

U.K. postal strikes threaten online business

The most severe postal strikes to hit the U.K in nearly two decades could spell disaster for many online companies as the holiday season looms. >>

Email Marketing | October 11, 2007

Three words your email subject lines should not contain

Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of. >>

Email Marketing | October 11, 2007

AOL inbox ranked hardest for marketers to penetrate

The best and the worst email services have been revealed in a new study by an online community for e-mail marketers, Dot Email. >>

Research | October 11, 2007

Major U.K. national newspapers see online growth

The Guardian remains the U.K.’s most popular online newspaper, but it’s by no means the fastest growing, according to Nielsen//NetRatings. >>

E-commerce | October 11, 2007

Ten ways to minimize shopping cart abandonment

The holiday season is just around the corner and web marketers need to ensure that their websites are prepared to maximize consumer experiences and keep them throughout the buying process. >>

Research | October 11, 2007

Online automobile buyers like images and video

A new study by CarGurus.com, an online automobile community, found that a picture is worth a thousand words when it comes to advertising autos on the web. The proliferation of broadband means many more consumers are able, and want, to view multi-media presentations and imagery. >>

Viral Marketing | October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites. >>

Mobile Marketing | October 11, 2007

Mobile campaign interest continues to grow

SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon. >>

Research | October 11, 2007

10 reasons advertisers should consider Boomers

It seems like more and more brands are interested in the large Baby Boomer generation based in the US. Why? Because many have disposable income, are interested in new technology and like to travel. Now there are ten new reasons to target Boomers. >>

Research | October 10, 2007

Baidu and NHN enter global search top five

Google may remain the global Internet search leader, but in their local markets of China and Korea, Baidu and NHN, are fast growing in popularity. >>

Social Marketing | October 10, 2007

British heaviest social networking users in Europe

The British are the heaviest users of social networking sites in Europe, according to comScore. >>

Advertising | October 10, 2007

Sony announces new in-game ad business unit

Sony Computer Entertainment America has announced a new business unit dedicated to in-game advertising. >>

Research | October 10, 2007

Newspapers may get a boost from AdGet

With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue. >>

Advertising | October 10, 2007

New auction model launches for online advertisers

Add another online auction model for online advertisers. This week AdBidCentral, an auction marketplace, will launch, allowing advertisers and publishers to buy and sell ads online for current and future campaigns. >>

Mobile Marketing | October 10, 2007

Study: mobile ads directly impact brand favorability

According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand. >>

Research | October 09, 2007

Internet top source of info for auto purchases

More people are prepared to purchase a vehicle online now than they were 6 years ago, according to Capgemini’s ninth annual global automotive study. >>

Search Marketing | October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. >>

Research | October 09, 2007

Compete: Google's video market share closes on 50%

Smaller video platforms can't seem to catch up with the monster that is Google/YouTube. According to a recent report from Compete, Inc., in August Google's market share for the online video market reached 48.8%. >>

Research | October 09, 2007

Consumers go online with insurance questions

Forget about calling an agent for information about insurance coverage. According to a new study from comScore, e-servicing is the way more consumers are communicating with their insurance providers. >>

Research | October 09, 2007

Is Google entering the mobile phone race?

Several reports indicate that Google is going to enter the mobile phone market very soon. According to one report, Google's mobile phone offering will be built using Linux software. >>

Social Marketing | October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>

Social Marketing | October 08, 2007

Canadians grow social networking habits

Advertisers should not forget about social marketing in Canada. According to a new study about 37% of Canadians with Internet connections have a visited a social networking website. >>

Research | October 08, 2007

Survey: Americans can live without mobiles

Results from the latest American Pulse survey from BIGresearch may come as a surprise to advertisers. According to the survey, parents say they know their kids best, they can survive without a mobile and would be great candidates for the reality hit "Survivor". >>

Advertising | October 08, 2007

Forecast: Ad lag will continue for the news industry

With circulation on the downslide for newspapers and fewer viewers tuning in for the nightly news, forecasters are predicting that ad revenue will continue to fall for the news industry. The ad decline will lead to an overall revenue decline according to a new forecast from Outsell Insights. >>

Research | October 08, 2007

Advertisers need better ROI measurement from agencies

The biggest challenge facing online advertisers and their agencies is the measurement of return on investment, according to a recent report by JupiterResearch. >>

Research | October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>

Research | October 08, 2007

Online credit card fraud continues to rise

While credit card fraud in the UK has decreased, CNP fraud has risen considerably, according to figures recently released by the Association of Payment Clearing Services (APACS). >>

Social Marketing | October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>

Social Marketing | October 05, 2007

Facebook is growing fast in the UK

Users in the UK are increasingly turning to social networking sites according to a recent report from comScore. In August, comScore researchers found that social property Facebook was the fastest growing online destination point for UK users. >>

Viral Marketing | October 05, 2007

BrandTV makes sharing video simple

Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>

Advertising | October 05, 2007

Online ads reach $10 billion for first-half of '07

The first half of 2007 has seen a huge increase in online advertising revenue according to a report from the IAB. The report indicates that a higher percentage of ad dollars is landing online rather than traditional media, a change forecasters have been predicting for months. >>

Law & Regulation | October 05, 2007

Over a third of Internet inaccessible to blind users

E-commerce businesses need to pay attention to recent decisions issued in the class suit action against Target Corp which charges that the company has failed to make its website accessible to blind Internet users. >>

Email Marketing | October 04, 2007

Improve email marketing by centralizing control

New research shows that, while the use of email marketing is increasing, many businesses lack the control and analysis required to make the most of their marketing strategies. >>

Research | October 04, 2007

Local media more trusted both on- and offline

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. >>

Advertising | October 04, 2007

Microsoft to dominate online advertising?

Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. >>

Blogs & Content | October 04, 2007

Test program allows users to buy from within ads

A new platform from Chitika, the leading blogger-driven merchandising/shopping network, could change the way online retailers approach advertising. Their platform would allow users a more interactive ad which could greatly increase the conversion rate of online ads. >>

Mobile Marketing | October 04, 2007

Study: Consumers don't go mobile with Web 2.0

Before putting all the aspects of Web 2.0 into mobile campaigns, marketers should pay attention to a recent study from Avenue A|Razorfish. According to the study consumers love web 2.0 but so far haven't begun incorporating Web 2.0 into their online mobile habits enough to make advertising Web 2.0 on mobiles effective. >>

Search Marketing | October 04, 2007

Search marketers can self-assess with comScore's new feature

Seeing the ROI of a search marketing campaign is a huge help for marketers but that is only half the battle for search marketers. Comparing one campaign with another, similar campaign from a different marketer could increase ROI even more because marketers will be able to see how their campaigns rate with other campaigns. >>

E-commerce | October 03, 2007

"WidgetBucks" are launched for online merchants

Forget about email shopping messages, paid search or even local search ads. Seattle-based Mpire is betting on WidgetBucks to increase revenue for online merchants. >>

Search Marketing | October 03, 2007

iProspect takes search marketing Down Under

Search engine marketing firm iProspect just might be on target to take over the world. Or at least the world of search marketing. This week the company launched iProspect Australia, a property that will help search marketers in Australia. >>

Advertising | October 03, 2007

Local search, video will drive online ad spending

Marketers can look for a large boost from local search and online video in the coming year. According to a new forecast from ZenithOptimedia, marketers will see a 30% increase in the online ad spend from local search and online video. >>

Research | October 02, 2007

British online ad spend keeps on rising

British advertisers continue to increase their online spend and, according to recent figures released by the Interactive Advertising Bureau, the trend shows no sign of levelling out. >>

Social Marketing | October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>

E-commerce | October 02, 2007

Study: Smart shoppers push etailers to improve

Forget about online shoppers being ignorant to the ways of Web 2.0. According to a recent Shop.org study, today's online shoppers are also early technology adopters - and if merchant sites aren't up to date the shoppers may stay away. >>

Advertising | October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works. >>

Social Marketing | October 02, 2007

Do social networks hurt brand image?

At least one major corporation thinks social marketing efforts could hurt the brand image, and is proceeding with a lot of caution toward social marketing. >>

Research | October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers. >>

Advertising | October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium. >>

Email Marketing | October 01, 2007

Welcome emails - first impressions count

Are your welcome emails doing their job properly and in a timely manner? The findings of a recent study by the Email Experience Council suggest that more attention to detail is needed if email marketers are to create a good first impression. >>

E-commerce | October 01, 2007

US ecommerce sales see a 6% spike in Q2

There were no major holidays and it was a bit early to be planning for a summer vacation. Still, Q2 was a good quarter for e-tailers and merchant websites in the US. According to a recent report from the US Census Bureau, ecommerce sales saw a 6% spike over Q1. >>

Trends & Ideas | October 01, 2007

CPA vs. CPC: Which Is Better?

With a recent survey from Quidco pointing out that consumers are not hitting comparison shopping engines as they have in the past, marketers have wondered if that also spells the end of the cost-per-click advertising model. >>

Research | October 01, 2007

DMA: Multichannel ads should be transparent

According to a recent study from the Direct Marketing Association, consumers want multichannel advertising campaigns to be transparent. This is a change for merchants, who in the past felt that Internet pricing and promoting should be different from brick-and-mortar models. >>