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BizReport : Advertising : September 17, 2007
Yellow Book USA trials online video advertising
A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com.
Advertisers from “across the country” are said to be taking part in an online video advertising trial on Yellowbook.com. Currently the trial features 5 small and medium-sized businesses in a short video lasting no more than 2 minutes. With more and more Internet users having access via broadband, online video advertising can now provide a quality user experience.
Advertisers can use the short, professional produced online videos to promote their products and services in a more detailed and visual manner.
“Video is a very compelling medium. An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it. Video ads will no doubt strengthen our advertisers’ online campaigns by capturing the attention of users with an addictive medium,” said Pat Marshall, chief new media officer at Yellow Book USA.
Video advertising costs will be decided at the conclusion of the trial.
Tags: online video, video advertising, yellow book USA, yellow pages
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