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BizReport : Mobile Marketing : September 06, 2007
Two platforms could tame mobile video advertising
Creating and sharing video ads just got a lot simpler for mobile users. Both Yellowbook and IQZone have rolled out new platforms that allow marketers and consumers to create ads, upload them and then blast the ads to a mobile user base.
We'll begin with the IQZone offering. It is geared for the 30 and under crowd and offers the ability to create and send video ads for everything from selling cars to finding a college roommate. Users can take still photos or use video for the ad, add simple sales language and distribute it to an area surrounding their zip code. Ads are then categorized and sent to free local classified sites.
"People can share videos, photos - a whole world of mobile user-generated content beyond classifieds - and monetize it or simply share it," said Michael Bates, CEO of IQZone.
The YellowBook offering is geared more toward marketers. The platform produces short-form ad clips for local businesses and accompany businesses display ads. The platform is still in the trial phase.
Pat Marshall, chief new media officer at Yellow Book. “An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it.”
Tags: mobile video ads
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