Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : September 25, 2007
Targeted surveys impact sales
Simply cold calling users who logged on to a website or requested information is not the way to go. According to a recent report from Marketing Sherpa, integrating online surveys to the mix will impact advertisers ROI.
The surveys can be used to qualify leads before any calls are made to the consumer, thus sales reps will have a better idea of what users are looking for and how to serve those wants to them. But not just any survey will do.
The surveys used by BigFix researchers to test the theory asked very specific questions about business challenges and industry trends to better help them make purchasing decisions.
According to the report, marketers should first segment the list according to industry and level of expertise and then develop questions according to the segmentation. To get users to participate in the surveys, marketers could offer a freebie of some sort to offset the time spent answering questions. Surveys can be sent via email and users can then be contacted after filling out the forms for follow-up information. Once the survey has been completed, sales representatives should be briefed on the answers given by specific users so that they are better prepared for what that user will need.
Tags: marketing surveys, online surveys
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
As a market research professional, I find your suggestion to be an ethical challenge. The Council of American Survey Research Organizations (CASRO) Code of Standards and Ethics protects respondents' privacy by requiring market researchers to collect data in the aggregate and not connect individual responses to personally identifiable information, unless the respondent has given express consent for personally identifiable information to be shared. There is a distinct difference between market research surveys and lead qualification. This article blurs the line.
Posted by: Sally Robinson on October 3, 2007 16:15